Sunday, November 2, 2014

Impact of multimedia tools

Multimedia tools include a combination of text, audio, still images, animation, video, or interactivity content forms. These multimedia tools add an additional dimension to basic computers displays such as text-only.

Take for example this New York Times article titled Snow Fall The Avalanche at Tunnel Creek by John Branch. His use of multimedia tools as well as vividly descriptive text really brings this story alive to the audience without being over powering. It’s hard to not to put yourself in the survivor’s shoes after watching the video clips and wonder how you would have dealt with that situation.

It is my experience that photos and videos have the greatest impact as far as telling a story and reaching the audience. There is something about these mediums that really pulls on the heartstrings of those who view them. I think it’s easier to dismiss information when it’s presented in a plain text-only format where as images from still photos and videos is a visual confirmation of the information being presented.


It can be a struggle to use multimedia tools effectively. It’s important to ensure you choose multimedia tools that enhance your content as they can sometimes distract your audience.

4 comments:

  1. Addie, you make a great point about the use of multimedia. I agree that photos and videos have a great impact on sharing information because they are tools that we allow out eyes to see, and our sense to apply good judgement based on what we have seen.

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  2. Addie, I think that you and I are completely on the same page as far as the addition of multimedia to an article or blog. Like you mentioned it is so easy to miss the point of the story because they words so not captivate the reader, however images and videos change the whole dynamic of what is being written about. Great post this week. - Betsy

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  3. Hey Addie, I loved your post!

    Your last point about choosing the multimedia tools that you use wisely so the audience won't get distracted was extremely important. I found myself doing that very thing while reading the New York Times article "Snow Fall". There were so many links that I barely made it through the first couple of pages. I think that the use of multimedia should be tailored to the length and type of material being discussed.

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  4. I totally agree that photos and videos are very effective. Usually with articles, there's nothing but text, and we easily could lose interest. I am one of those readers. I love an article that contains images and videos to help enhance a story, otherwise I lose interest.

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